Get cited by ChatGPT, Claude and more. Ranked by Google. Recommended by Perplexity.
11 years building SEO programs for service businesses, vacation rentals, healthcare, and home services. Today I run agentic AI workflows and Generative Engine Optimization so your brand gets surfaced in AI answers, not buried on page two.
Run end-to-end SEO and GEO for a multi-property vacation rental portfolio: content strategy, on-page optimization, and Core Web Vitals monitoring.
Manage Google Business Profiles across the property roster with NAP consistency and active citation cleanup.
Build monthly performance reports tying organic traffic, booking clicks, and CRO test results to revenue.
Coordinate developer fixes through GSC monitoring and structured issue tickets.
Troubleshoot technical and tracking issues end-to-end: Google Search Console error resolution, Google Tag Manager and Google Analytics 4 setup, and conversion tracking code implementation across the portfolio.
Audit and disavow toxic backlink profiles using Ahrefs data across multiple property sites to protect domain authority.
Flatten redirect chains and resolve Google Search Console indexing issues, restoring crawl and index coverage across hundreds of URLs.
Deploy schema markup and build topic-cluster content, including pillar pages, to strengthen search and AI visibility.
Feb 2014 to Present
Senior Digital Marketing Manager Infintech Designs
Web Design and Digital Marketing Agency
Senior SEO lead: keyword strategy, technical audits, link development, and CRO testing.
Web design lead on landing page and full-site projects: visual design, conversion architecture, and dev handoff for home services, healthcare, and professional services brands.
Pioneered the agency AI workflow integration, reducing content production time by roughly 40 percent without losing quality.
Built content systems optimized for both classic search and AI parsing: entity coverage, schema, and internal linking.
Coach junior marketers and writers on modern SEO and GEO process.
Run technical SEO audits across a portfolio of 20+ local service business websites, closing Google Search Console indexing and schema errors.
Identify and consolidate keyword-cannibalized content across multi-page site clusters, cutting overlapping pages while preserving rankings.
Lead full site redesigns and staging builds, from templating through pre-launch QA.
Sept 2010 to July 2014
Research Analyst Isentia Manila
Media Intelligence Agency
Monitored brand sentiment and social trends for enterprise clients.
Classified article sentiment, hit reporting SLAs, and supported brand crisis response.
Jan 2007 to June 2010
Senior Shift Supervisor One-Outsource Direct
Customer Service Operations
Trained and managed frontline staff, set policy, and ran shift-level performance reviews. Foundation in operations and people management that still shows up in how programs run today.
Selected Work
Medical Marijuana Website
Handled design and CRO for a medical marijuana website.
Coordination with the development team to achieve the goals
Painting Company Website
Handled design and CRO for this website, carefully checking that the design meets the brand standards
Coordination with the development team to achieve the goals and making sure we were able to migrate all URLs from the old site to the new design
Google Search Console- saw drip in clicks, checked all the redirects and interlinking. Optimize the pages more.
Protection Dogs Website
Led the design efforts to create an engaging and user-friendly website
Maintained close communication with clients to ensure their vision and needs were
fully met.
Collaborated with the development team to deliver a cohesive and high-performing
website.
Plumbing Website
Designed the full website layout and visual identity, establishing a clean, professional look aligned with the “Gold Standard” brand positioning
Created user-focused page structures that guide visitors through a clear conversion journey from service discovery to booking
Designed service page layouts for both residential and commercial offerings, ensuring visual hierarchy supports readability and action
Handed off finalized designs to the development team for technical execution and implementation
Led all content strategy for service pages, location pages, homepage, and supporting sections
Coordinated with the dev team on technical SEO requirements, including site structure, internal linking, and mobile experience
Designed page layouts and content flow to support a frictionless booking experience
Crafted CTAs, trust signals, and financing content to reduce drop-off and improve lead conversion
