Maribeth Laureen Binuya

Responsibilities:

Content & Brand Strategy

• Orchestrated all marketing activities across multiple vacation rental websites, balancing organic content strategy with AI-assisted workflows

• Wrote SEO-optimized blog posts about travel tips, property features, and local experiences backed by real-time research and fact-checking

• Crafted compelling meta titles, descriptions, and header tags aligned with both traditional SEO best practices and LLM-optimized content structures

• Maintained consistent brand voice across blog posts, newsletters, and social content using advanced AI prompt engineering alongside traditional editorial standards

• Created location-based content to promote events, shows, seasonal promos, and offers tailored to each property market

SEO & Technical Optimization

• Managed organic search performance through Google Search Console and Google Analytics, using AI-driven insights to prioritize and accelerate action

• Executed on-page SEO, technical audits, and crawl issue resolution with a combination of hands-on SEO expertise and AI-assisted diagnostics

• Implemented Agentic AI SEO strategies to automate keyword gap analysis, content audits, and meta tag optimization at scale

• Applied GEO (Generative Engine Optimization) best practices to ensure content surfaces in AI-generated answers alongside strong traditional SERP rankings

• Monitored Core Web Vitals and site performance, coordinating with developers on landing page builds and technical fixes

Local SEO & Google Business Profiles

• Managed and optimized Google Business Profiles for all rental properties, combining local SEO fundamentals with AI-generated location-specific posts and offer copy

• Developed location-based content strategies for multiple geographic markets using hyper-local research into events, shows, and seasonal demand

• Built and maintained local SEO across multiple geographic areas — covering NAP consistency, citation management, and review strategy

Social Media & Community

• Managed Facebook pages for all properties, planning and scheduling engaging posts that showcase properties and locations at scale without losing authentic brand voice

• Engaged organically with Facebook followers, responded to inquiries, and developed user-generated content campaigns to build community trust

• Tailored social and marketing strategies for each property location based on audience behavior and seasonal demand

Reporting & Collaboration

• Created monthly marketing performance reports synthesizing data from Google Analytics, Search Console, and social platforms

• Improved website conversion rates through CRO audits, UX recommendations, and data-driven testing insights

• Coordinated with developers on new landing pages, drafting content structures, schema markup, and conversion-focused copy

• Trained cross-functional teams on effective AI usage, improving team output speed and content quality while maintaining editorial standards

Responsibilities:

SEO & Content Optimization

• Performed detailed keyword research to uncover high-impact opportunities and assessed competitive keyword tactics to identify areas for strategic improvement

• Ensured comprehensive on-page optimization including meta titles, descriptions, headings, and body content aligned with both traditional SEO and LLM-optimized content structures

• Optimized long-form content for AI parsing and algorithm-friendly structuring, resulting in improved search rankings and user engagement

• Coordinated with content teams to plan and maintain a content calendar tailored to SEO objectives and audience needs

Technical SEO

• Advanced structural website elements for SEO — URL architecture, internal linking, mobile experience, and page loading speed

• Monitored and resolved technical issues impacting Core Web Vitals and overall site performance

• Conducted ongoing competitor SEO analyses to stay ahead of market trends and algorithm changes

• Stayed current with evolving SEO practices, algorithm updates, and industry standards

Link Building & Partnerships

• Designed and implemented robust link-building initiatives to secure quality backlinks

• Cultivated partnerships with influential blog owners and industry publishers

Reporting & Analytics

• Utilized Ahrefs, Google Analytics, Google Search Console, and SEMrush for comprehensive performance reporting and data-driven decision making

• Led strategic digital campaigns across multiple platforms, improving brand visibility and lead generation

• Facilitated cross-departmental collaboration to enhance project outcomes and align marketing efforts

Conversion Rate Optimization (CRO)

• Executed CRO audits to identify friction points in the user journey and implemented data-backed improvements to increase conversions

• Analyzed user behavior through heatmaps, session recordings, and A/B testing to refine page layouts, CTAs, and content flow

• Improved landing page performance by aligning design, copy, and structure with proven CRO principles

• Collaborated with developers and designers to implement UX improvements that reduced bounce rates and increased goal completions

• Applied current behavioral and UX trends to heighten user engagement and drive measurable conversion improvements

• Integrated AI tools into content workflows to accelerate campaign execution, improve quality, and reduce content turnaround time by up to 40%

• Developed and refined high-performing prompts for press releases, blog proofreading, and long-form content production while maintaining editorial accuracy

• Optimized content for LLM parsing and AI-generated answer surfaces alongside traditional search algorithms

• Currently expanding skills in marketing automation to streamline operations and campaign workflows

Responsibilities:

• Monitored trends and developments within the social media and internet marketing sectors.
• Tracked and analyzed company or brand performance using social media and internet metrics.
• Conducted daily evaluations of social media activities aligned with client objectives and performance benchmarks.
• Classified articles by sentiment according to company-specific guidelines.
• Met weekly Key Performance Indicators (KPIs) and consistently met end-of-month deadlines.
• Demonstrated expertise in SEO, including link building, article writing, and managing WordPress content.

Responsibilities:

• Developed and enforced customer service policies to ensure consistent satisfaction and service delivery.
• Addressed and resolved customer issues, fostering a high level of customer satisfaction.
• Managed operational standards and guidelines within the call center.
• Compiled and submitted sales activity reports.
• Promoted a team-oriented environment that supported call center success.
• Trained new employees and conducted ongoing training for product updates and promotions.
• Scheduled staff and managed administrative tasks such as encoding customer feedback.
• Ensured timely delivery through strict policy and procedure adherence.
• Conducted performance evaluations and managed payroll and attendance for agents.
• Involved in recruitment and familiar with Customer Relationship Management (CRM) systems.